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Situation: Most executives have a company bio and a LinkedIn summary written years ago. Maybe it resonates less than how you see yourself now, maybe you've simply outgrown it, or maybe you just want options, different parts you can mix and match depending on where they're being used.

Solution: This is a personal narrative document that helps find the words that are already there, just buried, and writes them down so they actually sound like you. It works as a standalone bio, an about page, a speaker introduction, and a reference point for any future press or public-facing writing.

What is included

Situation: Your website, socials, and press materials often get built at different times, by different priorities, so they don't always sound like one connected story..

Solution: This brief takes what you actually have, your positioning, your audience, your industry moment, and turns it into a decision: core narrative, the content angles that fit your audience rather than generic "thought leadership," which platform each belongs on, and a 30-day calendar to start executing immediately.

What is included

Situation: A press release needs to sound like a serious, established company wrote it, not rushed, not thrown together.

Solution: Getting picked up takes more than being well-written, it has to be structured around what journalists in your sector actually care about. I write funding announcements, product launches, partnerships, and milestones with the angle, the hook, and the context that makes it worth a journalist's time.

What is included

Situation: Maybe you've never done an investor pitch, but it's probably coming, angel investors, a grant, a first real funding conversation, and you don't have anything solid to present yet.

Solution: This bundle builds two things from the same thesis: a pitch structured around what investors are actually evaluating, sounding like a serious, established company, not smaller than you want to seem, and a press release with the angle and hook to make the announcement land once the round closes.

What is included

Situation: Investors, customers, press, and your own team all need something slightly different from the same story, and getting that balance right takes careful judgment and real thought for reputation.

Solution: This bundle pairs the narrative document with an initial piece of thought leadership built from the same voice and positioning, so your bio and your first public piece of writing say the same thing, and you leave with a template for what "sounding like you" looks like going forward.

What is included

Situation: Maybe you're mid-hiring, and the budget's only there for a short window, you need someone you can brief once and hand you a working content calendar, something you can actually show your supervisor while you sort out the headcount.

Solution: This bundle pairs the Content Roadmap with a working example of it in action: you bring one piece of source content, an interview, a report, a talk, and I rebuild it into everything it should have been, a LinkedIn post, a newsletter piece, a press summary, a long-form article, and short-form cuts, using the exact narrative and angles the brief just defined. You leave with the plan and the first proof it works.

What is included

Situation: Messaging drifts as a company grows, quietly, between projects.

Solution: This retainer is built around a fixed quarterly cadence rather than open-ended availability: a strategic review of what has changed, a documented audit of where the gaps are now, and one major deliverable of your choosing, so the work compounds instead of resetting every time.

What is included, per quarter