The person
behind
the writing.

My career started in business development and client-facing communications in the payments industry in Asia. I learned early that the quality of the communication determined whether the deal moved forward or stalled.

That's the work NMR Strategic Writing does, it comes from a background that sits at the intersection of communication and data. Writing is never just writing. It starts with an analytical thread that runs through everything; understanding an audience, a funnel, or a business objective, then building the message to fit.

I moved into marketing and then into communications strategy, eventually leading go-to-market campaigns, building brand identity, and writing across every channel and audience type, from regulatory copy to press releases to investor decks. One campaign I built around a digital payments platform acquired 76,000 tokenised users in 12 months. Media work I developed for an independent music label earned coverage on RTÉ and BBC Radio 6.

NMR clients get a strategic partner who thinks about how materials will be used, how they'll land with the intended audience, and how they support a wider business or brand goal, whether that's a press release, a pitch deck, thought leadership, or stakeholder communications.