Questions worth
actually answering.

Value-based, not hourly. What's agreed in your proposal is what you're billed for.

Start with Find Your Solution. If you're still not sure, get in touch anyway, a short conversation usually makes it clear.

You get a free proposal outlining scope, deliverables, and timeline. Work starts once it's agreed and a deposit is paid.

One Deliverable projects run 5 to 7 days. The Strategy + Visibility Bundle runs 10 to 14 days. Confirmed in your proposal before work starts.

Yes. Working with people across Europe and beyond.

Real revision rounds, built in. Exact number confirmed in your proposal.

Doesn't matter as much as people think. Give me the brief and twenty minutes of your brain and I'll catch up fast.

Most direct experience is in fintech, payments, AI services, and creative industries, that's where I've spent the most hours, not where I'm limited to.

When I knew I genuinely wouldn't be able to do it justice, I'll say no to the project. Wasting your money while learning on the clock helps neither of us.

Nobody's is, up close. That's not the job I'm worried about.

Not right now, but never say never.

Euros on the invoice, that's where I'm based. Payment itself is flexible: card, Revolut Pay, and other digital options all work. The one thing I don't take is a bank transfer.

50% upfront as a deposit, the remaining 50% before you receive the final product. That's the standard structure for every project, not something flexible or negotiable per client.

I'll tell you straight away, and it gets its own invoice, no sneaking it into the original quote.

No. Hourly billing pays me to go slow. That's not how I want to work.

Sometimes, yes, it depends what else is on my plate. You can always ask.

You get me. Not a junior account exec relaying notes to someone you'll never speak to.

Because I don't take on more than I can actually give attention to. That's the whole point of proposals and timelines.

The quality of the writing. I use tools, social listening, LLM for research and a first skeleton, but every word that ships is written by me, not generated by a tool.

You can. Plenty of people do, and end up back here anyway once generic output takes as long to fix as it would've taken to write properly.

Tools help with research and possibly skeletal structure. Every word that reaches you has been shaped, checked, and stood behind by me.

That's what revisions are for. Tell me straight away and we'll work it out together.

I can try. But what you'll always get is honest, controlled, and based on the facts. Genius is a stretch, even I can't ghostwrite that.

No. If it's urgent enough to need me at 2am, it needed a plan a week ago, that's a planning problem, not a writing one.

Yes, that's the actual job: a sharper version of you, not a version of me. That means real analysis first, how you actually sound in writing and often in person too, before a word gets changed.

Perhaps. It's usually the first draft everyone secretly hates, full of jargon.

A day job, mostly. Outside that: guitar, a growing record collection and a mountain of books piled up on my Kindle that's taller than a giraffe on stilts.

Both, depending on the hour. Coffee or matcha through the day, decaf tea at night, creamer and three sugars. No judgment!

If not this? Building something of my own. A mix of creativity, problem-solving, and technology, chasing whatever idea won't leave me alone. And in the quiet moments, planning my onsen, ryokan and sento bucket list.

It'll facilitate rushed, unrefined judgment of leaders who feel they need to catch up without a proper plan and the details of what they're talking about. I use LLM myself as my intern to research and a first skeleton, to augment ideas/thinking and see if it holds, but the judgment and the actual writing stay mine.

Not writing advice exactly, but close enough: I once had a supervisor who preferred watching office drama unfold with a bag of popcorn instead of ever stepping in. Great for entertainment, terrible for actually fixing anything.

No. Sometimes the product or service should do the performing, with the founder showing up only when it's actually needed. The face of a business doesn't have to be a person just because that's the default.

Yes! I built this website with guidance from an LLM tool. I refined every section page, decided on the wireframe, wrote and edited all the copy, worked with a real photographer for the imagery, and asked an LLM tool to guide me in connecting the backend, database, and cloud infrastructure so the site actually functions.

Yes, with AI as a genuine guide through it. I don't have a formal technical background, but that hasn't stopped me learning: how to connect a frontend to a database, pull an API from a cloud service, and actually think through the system, not just click buttons and hope.

Yes, enough to read structure and make basic edits myself, which covers most of what comes up day to day. For anything more serious, or when I'm pressed for time, I bring in a professional, or work through it myself with the tools I already have on hand.

No, not really. I can edit some HTML, that's about the extent of it. Though what counts as "coding" is shifting fast enough that I'm not sure that stays a simple answer for long.

I love them. A genuinely good starting point for anyone curious about how systems work, even if they never go any further. And a real door opener for people solving real problems without the technical background to build them the traditional way.